The Pallix journal

Ideas worth shipping.

Writing on engineering, products, and ideas from the Pallix team.

Why your competitors show up in ChatGPT (but you don't)

It isn't random, and it isn't about who spends more on ads. There's a specific reason the AI keeps naming them and skipping you — and once you see it, it's fixable.

June 6, 20264 min read

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June 6, 20266 min read

The best Profound alternative for Indian brands

Profound is a genuinely powerful platform — built around enterprise procurement, and priced for it. Here's an honest comparison on what actually matters: product capability, market fit, and price.

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June 5, 20265 min read

The best AI visibility tool for Indian brands in 2026

Your customers are asking ChatGPT, Perplexity and Google's AI what to buy. Pallix makes sure your brand is in the answer — built for India, from the ground up.

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June 5, 20265 min read

Technical readiness: why AI can't cite a site it can't read

You can have the best content in your category and still be invisible in AI answers — if the AI literally can't reach, read, or trust your site. Technical readiness is the precondition.

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May 21, 20269 min read

AI Visibility Report: 23 Indian Health & Nutrition Brands Across AI Answer Engines

Pallix analyzed 23 Indian health and nutrition brands across buyer-intent AI discovery prompts. The report shows which brands appear in ChatGPT, Perplexity, and Google AI Overviews, and why third-party proof is becoming central to AI discovery.

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May 18, 20265 min read

What is AI Visibility and Why Every Indian Brand Needs to Care

A founder-friendly guide to AI visibility, why Indian buyers are shifting to answer engines, and how brands should measure where AI recommends them.

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May 17, 20268 min read

What is AEO and GEO? The Complete Guide for Indian Brands

A clear breakdown of AEO and GEO for Indian brands, how they differ from SEO, and what practical actions improve AI-driven discovery.

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May 16, 20265 min read

How ChatGPT Decides Which Brands to Recommend

Understand the training-data, Bing, Reddit, and authority signals that shape whether ChatGPT names your brand when buyers ask for recommendations.

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May 15, 20265 min read

GEO vs SEO — What Indian Brands Need to Know in 2026

A practical comparison of GEO and SEO for Indian brands, where they overlap, and why answer-engine visibility now needs its own strategy.

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