# Pallix Blog

> Writing on engineering, products, and ideas from the Pallix team.

This is the blog for Pallix (https://blog.pallix.in). Articles cover AI visibility,
Answer Engine Optimization (AEO/GEO), and how brands get cited by AI search.

## Posts

- [Pallix vs the field: how AI visibility platforms actually compare in 2026](https://blog.pallix.in/pallix-vs-ai-visibility-tools-2026) (published 2026-06-27): An honest, capability-first comparison of Pallix against the major global and Indian AI visibility tools — judged on what each one actually does, not how big it is.
- [How to Choose an AI Visibility Tool: What to Check Before You Pay](https://blog.pallix.in/how-to-choose-ai-visibility-tool) (published 2026-06-23): The category is barely two years old, the demos all look the same, and every vendor opens by showing you a dashboard with one big number on it. That number is the trap.
- [Semrush vs Pallix for AI Visibility: An Honest Quality Comparison](https://blog.pallix.in/semrush-vs-pallix-ai-visibility) (published 2026-06-23): A straight comparison of two AI visibility tools on quality — not Semrush's whole platform, just its AI visibility capability versus Pallix.
- [What is Pallix? The AI visibility platform built for Indian brands](https://blog.pallix.in/what-is-pallix) (published 2026-06-15): Pallix tracks how AI recommends your brand, explains why, and hands you a ranked, evidence-backed list of what to do — built India-first, works globally.
- [Why your competitors show up in ChatGPT (but you don't)](https://blog.pallix.in/why-competitors-show-up-chatgpt) (published 2026-06-06): It isn't random, and it isn't about who spends more on ads. There's a specific reason the AI keeps naming them and skipping you — and once you see it, it's fixable.
- [The best Profound alternative for Indian brands](https://blog.pallix.in/profound-alternative-india) (published 2026-06-06): Profound is a genuinely powerful platform — built around enterprise procurement, and priced for it. Here's an honest comparison on what actually matters: product capability, market fit, and price.
- [The best AI visibility tool for Indian brands in 2026](https://blog.pallix.in/best-ai-visibility-tool-india-2026) (published 2026-06-05): Your customers are asking ChatGPT, Perplexity and Google's AI what to buy. Pallix makes sure your brand is in the answer — built for India, from the ground up.
- [Technical readiness: why AI can't cite a site it can't read](https://blog.pallix.in/technical-readiness-why-ai-cant-cite-a-site-it-cant-read) (published 2026-06-05): You can have the best content in your category and still be invisible in AI answers — if the AI literally can't reach, read, or trust your site. Technical readiness is the precondition.
- [AI Visibility Report: 23 Indian Health & Nutrition Brands Across AI Answer Engines](https://blog.pallix.in/ai-visibility-report-india-2026) (published 2026-05-21): Pallix analyzed 23 Indian health and nutrition brands across buyer-intent AI discovery prompts. The report shows which brands appear in ChatGPT, Perplexity, and Google AI Overviews, and why third-party proof is becoming central to AI discovery.
- [What is AI Visibility and Why Every Indian Brand Needs to Care](https://blog.pallix.in/what-is-ai-visibility) (published 2026-05-18): A founder-friendly guide to AI visibility, why Indian buyers are shifting to answer engines, and how brands should measure where AI recommends them.
- [What is AEO and GEO? The Complete Guide for Indian Brands](https://blog.pallix.in/what-is-aeo-and-geo) (published 2026-05-17): A clear breakdown of AEO and GEO for Indian brands, how they differ from SEO, and what practical actions improve AI-driven discovery.
- [How ChatGPT Decides Which Brands to Recommend](https://blog.pallix.in/how-chatgpt-decides-which-brands-to-recommend) (published 2026-05-16): Understand the training-data, Bing, Reddit, and authority signals that shape whether ChatGPT names your brand when buyers ask for recommendations.
- [GEO vs SEO — What Indian Brands Need to Know in 2026](https://blog.pallix.in/geo-vs-seo-india) (published 2026-05-15): A practical comparison of GEO and SEO for Indian brands, where they overlap, and why answer-engine visibility now needs its own strategy.

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